Built Different
I've built businesses. I've fixed broken operations. I've scaled companies from struggling to thriving. Now I do that for people like you.
I'm a fractional COO who builds operational infrastructure for early-stage companies. Most businesses don't fail from lack of vision; they fail from operational chaos. No inventory tracking, pricing below cost, systems held together with duct tape. Over 10+ years, I've helped wellness, fitness, and mission-driven brands go from that chaos to cash flow positive operations.
My background spans startup operations and large-scale team leadership. I've managed hundreds of staff in support operations across multiple continents, directed distributed engineering teams building MVPs, and built businesses from empty spaces to $350K+ in revenue. I specialize in e-commerce, gyms & fitness, subscription platforms, operational infrastructure.
I work with founders who know they need operational discipline but aren't sure where to start. Whether it's achieving profitability, building your first team, or creating systems that scale, I focus on measurable outcomes: break-even in months, not years. Revenue growth backed by actual unit economics. Operations that work with or without you.
How I Work
These aren't marketing speak. This is how I actually operate.
You Might Not Like It
I'll tell you what you need to hear, not what you want to hear.
Results First
Every recommendation has a reason. I measure success the same way you do, by what it does to your business.
Selective
I take on a small number of projects at a time because this work means being in the business, not advising from outside it. If it's not a fit, I'll say so on the first call.
Built Different
I've built gyms. I've run wellness brands. I know what growth companies are up against because I've been inside them.
Operational Leadership Experience
Independent Operator
2020 to PresentPartnering with founders to build profitable, scalable operations across wellness, fitness, and mission-driven brands.
Fintech & Ecommerce Software Delivery
2019 to PresentDriving strategy behind building and delivering software across globally distributed engineering teams. Six-figure bets on tight timelines.
Operational Leader
2013 to 2019Managed hundreds of staff in operations across multiple continents for major online retailers in the health and wellness space. Shaped systems and processes built for growth.