International Fitness Brand

The Situation

An international fitness brand spanning digital subscriptions, equipment sales, and gym operations was losing $40K monthly. The business had fundamental operational issues: no inventory tracking, no COGS analysis, negative contribution margins on core products, severe technology dysfunction, and 6-figure technology initiatives greenlit without business cases, ROI analysis, or governance oversight.

What We Did

• ·Restructured pricing strategy and halted unprofitable customer acquisition channels
• ·Terminated unfunded projects lacking business justification (mobile app, business intelligence platform)
• ·Established strategic framework for subscription business including KPIs, OKRs, and growth initiatives
• ·Implemented inventory tracking and cost analysis infrastructure
• ·Improved website performance by 75%+ (page load times, checkout flows, course access)
• ·Consolidated vendor spend and eliminated redundant technology costs
• ·Developed multi-channel marketplace strategy to monetize stranded inventory and reduce platform risk
• ·Built manufacturing/logistics operations for international sourcing
• ·Optimized organizational structure through talent assessment and contractor management

The Results

Reached cash flow positive operations in 3 months through improved unit economics and operational efficiency. Total annual impact exceeded $480K via eliminated losses and cancelled wasteful spending. Established financial controls and operational infrastructure to support sustainable growth.