Fractional COO
Role
Pre-launch
Stage
18 months
Duration
$350K+ annual
Revenue
The Situation
A martial arts startup had secured $250K in capital but lacked operational infrastructure to execute. We joined pre-launch to build complete operations from ground up.
What We Did
- ·Led facility buildout and launch execution (4-month timeline)
- ·Selected and implemented full technology stack (CRM, payment processing, scheduling)
- ·Established operational processes, administrative systems, and team structure
- ·Built automated reporting infrastructure tracking growth, churn, revenue, and sales metrics
- ·Developed brand strategy, digital presence, and member acquisition funnel
- ·Provided ongoing operational leadership and process optimization
- ·Led operations and trained founding team on business management
The Results
Launched and reached $350K+ annual revenue with cash flow positive operations within launch period. Created scalable infrastructure enabling operations without founder dependency.