Fractional COO
Role
Growth
Stage
12 months
Duration
6-figure revenue
Target
The Situation
A luxury wellness brand generating revenue across fragmented channels lacked operational infrastructure to scale. No financial visibility, process discipline, or path to profitability existed.
What We Did
- ·Product line consolidation from 15+ SKUs to 6 core products with premium positioning
- ·Complete packaging redesign including container standardization and professional labeling
- ·E-commerce infrastructure with automated lifecycle marketing
- ·Multi-channel sales framework (events, digital, wholesale, retail)
- ·Financial controls including COGS modeling and contribution margin analysis
- ·Strategic roadmap building infrastructure to reach 6-figure revenue at cash flow positive operations
- ·Wholesale distribution strategy and partnership development pipeline
The Results
Launched e-commerce platform to enable online sales, improve in-store conversion, and capture leads through CRM integration. Consolidated product line from 15+ SKUs to 6 core products while restructuring supply chain, branding, design, packaging, and pricing model. Established operational systems and multi-channel sales infrastructure to enable growth.